U Music: Unison Branding

2024

A response to the D&AD Awards' Universal Music brief, developing a full brand identity for "U Music," Universal's staff-only event celebrating the teams behind the label's success.

I chose the name "Unison," a name linking musical harmony to teamwork. I built the wordmark entirely from the letter "U" in Illustrator. I then applied the identity across a full set of touchpoints: three poster concepts, email invite templates, and venue branding mock-ups including banners, cups, and ID cards.

This project developed my skills in iterative concept development, wordmark construction, and applying a single identity consistently across a full suite of brand touchpoints.