Parkrun Rebrand

2024

Concept rebrand for Parkrun - the free, weekly, non-competitive running event held in parks worldwide.

The brief emphasized inclusivity and breaking down barriers for first-time participants, so rather than a clean, corporate-style identity, I explored a DIY, lo-fi visual language inspired by punk aesthetics.

I also developed a "Set Your Own Pace" poster concept using a pixelated typeface and intentionally imperfect layout to reinforce the brand's message that there's no wrong way to take part.